A product’s success is not only defined by its features. Whether it can win in the market to a large extent is owed to the environment it is offered. Customer requirements, competitive offering, market climate, environmental conditions, total cost of ownership (TCO) can have an impact on the products success. A competitive overview is essential for any product manager and a competitive analysis can help sharpen the view.
Product School just today let Joao Fiadeiro share the experience he gathered during his tenure at Google as a Product Manager for Youtube.
Competitive Analysis and Strategy To Win by YouTube PM in Product School.
Source: Competitive Analysis and Strategy To Win by YouTube PM – Product School