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Tag: NPS

  • Does your organization rely on NPS?

    NPS is a popular method to measure how an organization or brand is perceived with customers and their satisfaction. The term is short for “Net Promoter Score”, indicating the key thought of the approach: to measure likeliness across the customer base the brand will be recommended further. It’s all boiling down to a single number. If your organization is relying on this number for any decision, you may focus an the wrong issues in business. Today, you may want to read this over NPS:

    The Tesla vs Amazon stats that highlight all of NPS’s flaws

    Jeff Bezos of Amazon and Elon Musk of Tesla

    Let me paint a picture: It’s January 2019, and I’m in the wake of a discussion/debate with some Net Promoter Score (NPS) experts about the rationale for companies investing in NPS.

    From the article

    Source: The Tesla vs Amazon stats that highlight all of NPS’s flaws | MyCustomer

  • Product Management Predictions

    Product Management Predictions: With January already over, it’s a bit late for annual forecasts. But then again, looking into the future is a secret superpower every Product Manager should look to develop. Therefore, it’s never too late to have an understanding of what comes up next. Mason Adair of Digital Product People did so for the profession itself.

    Product Management Predictions for 2020

    Ten Wild Predictions, One True Story and some Solid Career Advice

    From the article

    Just like the industry is changing. And the article makes an effort to put into relation the different aspects Product Management has. Mason starts his thoughts by looking into public available metrics that indicate the importance and projected relevance related to management of products. In this analysis, related topics range from Agile, Minimum Viable Product, Design Thinking, Lean Startup, Product Market Fit, Rice Prioritisation and Net Promoter Score all the way to Jira, Trello and Asana. With an analysis of how relevance for these topics changed over time, the article goes into setting the scenes for professional trends that influenced the past years. These include economic environment, the introduction of new technology, a demographic shift, increasing societal fragmentation and climatic change.

    Product Management Predictions shape the conclusion in his article: 10 wild predictions I believe are not that wild. The top most prediction, Product arriving at the C-Level, is almost no prediction anymore. Digital companies already have recognised the importance to actively influence direction towards customers.

    Read more: The Future of Product Management in the 2020s – Mason Adair – Medium