no more cubes

Category: Business & MBA

Business related notes.

  • Nike’s “Play New”

    Creative advertising is mostly about tracing attraction. To go viral. Nike tried something a lot of people can probably relate to. To suck at sports. The ad is fun to watch and I definitly feel like this is me. After all, the other goal marketing campaigns aim to address new user groups. This is also play new to grow the share. Now go buy gear.

    https://www.youtube.com/watch?v=BUvEEVq4woU

    Nike’s new ad is part of a campaign titled Play New, which emphasises the joy of taking part in sport, even if you’re a bit crap at it

    From the article at https://www.creativereview.co.uk/

    Source: New Nike ad celebrates being rubbish at sport

  • New Splunk Observability Cloud

    Splunk announced beta availability of their new Observability Cloud at last years .conf20 already. The product became GA this week and offers Infrastructure Monitoring, Application Performance Monitoring, a Log Observer, Real User Monitoring (RUM), Synthetic Monitoring and On-Call for incident response and collaboration:

    Image from the announcement

    Announcing the new Splunk Observability Cloud, bringing together the world’s best-in-class solutions for infrastructure monitoring, application performance management, digital experience monitoring, synthetic monitoring, log investigation and incident response.

    Source: Conquer Complexity at Any Scale With the New Splunk Observability Cloud | Splunk

    That makes a total of 3 clouds in Splunk’s portfolio, notes ConstellationR’s Holger Müller:

  • Does your organization rely on NPS?

    NPS is a popular method to measure how an organization or brand is perceived with customers and their satisfaction. The term is short for “Net Promoter Score”, indicating the key thought of the approach: to measure likeliness across the customer base the brand will be recommended further. It’s all boiling down to a single number. If your organization is relying on this number for any decision, you may focus an the wrong issues in business. Today, you may want to read this over NPS:

    The Tesla vs Amazon stats that highlight all of NPS’s flaws

    Jeff Bezos of Amazon and Elon Musk of Tesla

    Let me paint a picture: It’s January 2019, and I’m in the wake of a discussion/debate with some Net Promoter Score (NPS) experts about the rationale for companies investing in NPS.

    From the article

    Source: The Tesla vs Amazon stats that highlight all of NPS’s flaws | MyCustomer

  • AWS announces CloudFront Functions

    AWS Logo
    AWS Logo

    AWS announced general availability of “CloudFront Functions“. The product allows deploying lightweight functions on the edge of CloudFront’s CDN deployment, bringing logic close to the end user. After CloudFlare initiated a trend with their Workers, AWS is the third major cloud player to enter the space with this offering.

    The purpose of such an architecture is to bring specific logic closer to the consumer, therefore delivering richer, more personalized content with lower latency. With a distribution across 225+ CloudFront edge locations in 90 cities across 47 countries the promise is huge.

    To get developers kickstarted, AWS published a Github repo with examples. As one would expect, these are primarily revolving around http header manipulation and authentication. CloudFront Functions runs JavaScript.

  • 200 #CX #Influencers to follow to kickstart #2021

    Customer Experience and digital marketing are still highly dynamic spaces. Keeping up to date is paramount to keep up the pace. Engati collected the most influential people on LinkedIn and Twitter you should follow to shape your filterbubble for 2021.

    Top 200 Influencers from customer experience, digital transformation, marketing automation, and technology domain to follow and learn from, in the year 2021.

    Source: 200 CX Influencers to follow to kickstart 2021

  • Tableau CEO Selipsky to lead AWS

    Selipsky has had major leadership roles in AWS for over 11 years before departing to Tableau as a CEO. At Tableau, Selipsky led the company through the acquisition by Salesforce in 2019, one of the largest acquisitions in history of enterprise software.

    Amazon has hired former executive Adam Selipsky, CEO of Tableau, as CEO of AWS. Selipsky worked at AWS for 11 years, running sales, marketing and support.

    From the article.

    Source: TechTarget

  • Robotic process automation is booming

    It’s not only UiPath’s IPO. The company has been a hot candidate in the industry for a while now and enterprise software vendors have tried to jump on board the train. The IPO makes the success measurable.

    Robotic process automation platform UiPath added its name to the list of companies pursuing public-market offerings this morning with the release of its S-1 filing . The document details a quickly growing software company with sharply improving profitability performance.

    Source: UiPath’s IPO filing suggests robotic process automation is booming – TechCrunch

  • Microsoft reportedly wants to buy Discord for more than $10B

    BAM: After Salesforce bought Slack in a monster $27B mega-deal only in December of past year, today news have that Microsoft reportedly wants to buy Discord for more than $10B. The market for cooperation and chat solutions is in heavy motion. The Discord solution will compete with Microsoft’s home grown Teams to some extent.

    Satya Nadella

    Microsoft is out for shopping again and this time it wants to buy Discord, the communication platform for gamers. This morning, Bloomberg reported that the tech giant wants to acquire the app for more than $10 billion — a hefty sum. In December, Discord raised $100 million at a $7 billion valuation, so it wouldn’t be surprising […]

    From the article

    Source: The Next Web

  • Have a bad day in IT?

    Read this, then:

    The absolute worst case scenario happened, what should we do now?
    byu/ohshitfucks insysadmin
    Always remember. It could be worse.

    This is exactly why people matter, knowledge is important, backups are essential and documentation key. Safety and Security are not exclusively about the bad guys.

    #monday

  • ProProfs Acquires Picreel 

    ProPofs acquires Picreel

    Picreel adds exit popups, overlays, and other onsite marketing features to ProProfs customer software suite. ProProfs , a leading provider of SaaS products , announced today that it has acquired Picreel , a leading conversion optimization software.

    From the MarTech.com article

    Source: ProProfs Acquires Picreel Conversion Optimization Software