Category: Business & MBA

  • Does your organization rely on NPS?

    NPS is a popular method to measure how an organization or brand is perceived with customers and their satisfaction. The term is short for “Net Promoter Score”, indicating the key thought of the approach: to measure likeliness across the customer base the brand will be recommended further. It’s all boiling down to a single number.…

  • AWS announces CloudFront Functions

    AWS announced general availability of “CloudFront Functions“. The product allows deploying lightweight functions on the edge of CloudFront’s CDN deployment, bringing logic close to the end user. After CloudFlare initiated a trend with their Workers, AWS is the third major cloud player to enter the space with this offering. The purpose of such an architecture…

  • 200 #CX #Influencers to follow to kickstart #2021

    Customer Experience and digital marketing are still highly dynamic spaces. Keeping up to date is paramount to keep up the pace. Engati collected the most influential people on LinkedIn and Twitter you should follow to shape your filterbubble for 2021. Top 200 Influencers from customer experience, digital transformation, marketing automation, and technology domain to follow…

  • Tableau CEO Selipsky to lead AWS

    Selipsky has had major leadership roles in AWS for over 11 years before departing to Tableau as a CEO. At Tableau, Selipsky led the company through the acquisition by Salesforce in 2019, one of the largest acquisitions in history of enterprise software. Amazon has hired former executive Adam Selipsky, CEO of Tableau, as CEO of…

  • Robotic process automation is booming

    It’s not only UiPath’s IPO. The company has been a hot candidate in the industry for a while now and enterprise software vendors have tried to jump on board the train. The IPO makes the success measurable. Robotic process automation platform UiPath added its name to the list of companies pursuing public-market offerings this morning…

  • Microsoft reportedly wants to buy Discord for more than $10B

    BAM: After Salesforce bought Slack in a monster $27B mega-deal only in December of past year, today news have that Microsoft reportedly wants to buy Discord for more than $10B. The market for cooperation and chat solutions is in heavy motion. The Discord solution will compete with Microsoft’s home grown Teams to some extent. Microsoft…

  • Have a bad day in IT?

    Read this, then: This is exactly why people matter, knowledge is important, backups are essential and documentation key. Safety and Security are not exclusively about the bad guys. #monday

  • ProProfs Acquires Picreel 

    Picreel adds exit popups, overlays, and other onsite marketing features to ProProfs customer software suite. ProProfs , a leading provider of SaaS products , announced today that it has acquired Picreel , a leading conversion optimization software. From the MarTech.com article Source: ProProfs Acquires Picreel Conversion Optimization Software

  • Don’t be a “leader”

    Successful leaders must recognize that their role is much more than the endgame of a specialist. Leading requires constant learning and a balance of specialized and broad knowledge. Source: Don’t be a “leader”

  • Tinuiti snaps up Amazon specialists Ortega

    Dive Brief: Tinuiti, a performance marketing agency, acquired Amazon specialist shop Ortega Group, according to a news release . Financial terms of the transaction were not disclosed. Founded in 2013, Ortega is staffed with former Amazon employees — the two companies share a hometown of Seattle — and works with clients including Gerber, Grande Cosmetics,…