Mit Datum vom 11. April ist das alles noch recht neu. Aber ein weiteres Zeichen dafür, dass Green- bzw. Sustainable Computing an Aufmerksamkeit gewinnt. Jedenfalls hat die W3C Community Group einen Draft Report entwickelt, der eine Guideline für Web Development bieten soll.
Gegenüber dem Artikel aus dem W3C Blog, den ich neulich verlinkt habe, bespricht die Guideline nicht nur Web-Development und User-Experience Design. In dem Entwurf wird auch Produkt-Management berücksichtigt.
Künstliche Intelligenz ist immer noch in aller Munde, weil es Produkte allein durch Anwesenheit besser macht. Gewissermaßen ist kein Produkt vollständig, wenn es nicht irgendwas intelligenter macht als das Vorgängermodell. Und so braucht auch die Kaffeemaschine irgendwas intelligentes, um sich abzuheben.
Das aktuelle Gerät von Jura kann sich offenbar merken, was die Benutzer so trinken.
Unfortunately I lost the source for this quote and it’s sat in my drafts folder for more than a quarter. Still I felt like I need to write down a few thoughts about it and share it here.
Because it’s actually solid advice to any product manager or designer, in particular those that work on concepts for new ideas.
This, of course, is very different if you work in a corporate then it is for a start up. Then again, it’s only the type of people that raise a con.
One very fundamental difference the start-up has to the corporate:
In corporate, if one person says no, your concept is out.
In a start up, if only one person says yes, you can move on.
January is still the month to make predictions for the coming year. I covered a few articles of different areas in otherblogposts before, and today its productboard to make predictions for 2022. Their 6 product management trends that will shape in 2022 revolve around talent and KPIs, along with resiliency and processes.
Talent scarcity will hamper growth
The entire organization will seek greater visibility into product
An information tsunami may overwhelm unprepared teams
More products will meet people where they work
Resiliency remains critical in uncertain times
Processes will become more flexible
Talent scarcity will hamper growthThe entire organization will seek greater visibility into productAn information tsunami may overwhelm unprepared teamsMore products will meet people where they workResiliency remains critical in uncertain timesProcesses will become more flexible
Jake Levirne, Senior Director of Product Management at Digital Ocean
Building a product is always for a customer. Developing with this fact in mind helps developers turn their love for technology into more relevant results. Jake Levirne explains the approach for very technical products at Digital Ocean in a small series of videos.
Product Management Predictions: With January already over, it’s a bit late for annual forecasts. But then again, looking into the future is a secret superpower every Product Manager should look to develop. Therefore, it’s never too late to have an understanding of what comes up next. Mason Adair of Digital Product People did so for the profession itself.
Ten Wild Predictions, One True Story and some Solid Career Advice
From the article
Just like the industry is changing. And the article makes an effort to put into relation the different aspects Product Management has. Mason starts his thoughts by looking into public available metrics that indicate the importance and projected relevance related to management of products. In this analysis, related topics range from Agile, Minimum Viable Product, Design Thinking, Lean Startup, Product Market Fit, Rice Prioritisation and Net Promoter Score all the way to Jira, Trello and Asana. With an analysis of how relevance for these topics changed over time, the article goes into setting the scenes for professional trends that influenced the past years. These include economic environment, the introduction of new technology, a demographic shift, increasing societal fragmentation and climatic change.
Product Management Predictions shape the conclusion in his article: 10 wild predictions I believe are not that wild. The top most prediction, Product arriving at the C-Level, is almost no prediction anymore. Digital companies already have recognised the importance to actively influence direction towards customers.
Product First Step Feedback: Having worked in customer facing roles most of my career, I have experienced first hand how important it is for clients to get quick impressions of a product. Opportunities to leave that impression are often limited.
The other night, a colleague argued most products don’t even need a UI. And a UI won’t even be necessary for products that aim at developers as their audience. It may be unnecessary for specific, complex products. And in general, I won’t disagree. Such products exist and still require a good first impression. Browsing open source directories at Github, popular projects come with good documentation. A readme.md that comes with building and running instruction.
GitHub
In the IaaS/PaaS/SaaS world, popular tools come with first step tutorials. Quick tours to get potential users started in minutes. Google apparently made this a release requirement, since virtually all products ship with a “Get Started in 5 Minutes” section to start with.
When I came into the product management role, I was a strong proponent of UI driven products. In hindsight, this believe was driven by the pure marketing thought of it. A UI shows better at trade fair booths than a terminal.
With more technical products, the readme is the last resort. And with that, an opportunity to gather feedback is gone. The UI can implement tracking and analysis to build a feedback channel for Product Managers to understand how the new feature actually is perceived.
In the software, provided it is delivered in source, the first step that could possible send telemetry, is the build process. And to drive adoption, you have to offer the customer a good first impression in documentation, before he can build your component. Should the documentation not deliver on this first step, you lost a customer even before he saw the product. If you are in the situation to receive feedback on this first impression, take that very serious.
Product Owner vs. Product Manager: Product Management is a challenging role and requires diverse skills. Large organisation often introduce a split between two similar, close roles – Product Ownership and Product Management. Both requires a large set of skills.
Jordan Bergtraum, The Product Mentor, a mentor at The Product Guy, leads a conversation on this split.
