no more cubes

Tag: marketing

  • Consumer And Customer Experience Trends In 2022

    According to Forbes’ Bernard Marr, here are 8 Trends that will dominate 2022. Consumer expectations are shifting all the time, and with the ever-faster digitization of our world, customers want and expect better and different things from companies. Here we look at the top 8 consumer trends for 2022. Bernard Marr in Forbes

  • Wear Helmets!

    Well, I guess, the message is you better wear helmets when going to England. Helmets have always been a great idea. Great Ad, otherwise.

  • Tinuiti snaps up Amazon specialists Ortega

    Dive Brief: Tinuiti, a performance marketing agency, acquired Amazon specialist shop Ortega Group, according to a news release . Financial terms of the transaction were not disclosed. Founded in 2013, Ortega is staffed with former Amazon employees — the two companies share a hometown of Seattle — and works with clients including Gerber, Grande Cosmetics,…

  • Privacy in the Platform Economy

    Privacy in the Platform Economy: In the tracking business, access to the customers desktop was in firm hands of Google and Facebook. Until recently! SnakeOil promises people security to get them install software that’s capable of eavesdropping ssl and all other access to a computers interaction. Quite obvious to see this is a good source…

  • Mozilla unveils YouTube recommendation horror stories

    Somehow, a fun read. Still problematic, and somewhat scary, at the scale YouTube relies on recommendations. Mozilla gathered 28 user-submitted stories, detailing incidents where YouTube’s recommendation served videos featuring racism, conspiracies, and violence. Source: Mozilla unveils 28 horror stories about YouTube’s recommendation algorithm

  • LinkedIn Snaps Up Drawbridge

    Drawbridge, a company that provides Marketing Tooling to understand customers better, is LinkedIn’s second known acquisition in 8 Months. The volume of the deal is unknown. LinkedIn just acquired its 22nd-known company: Drawbridge. The smaller company will integrate with LinkedIn’s marketing services. The move jumps off of LinkedIn’s own growth in providing marketing tooling, according…

  • Salesforce outage.

    It appears Salesforce was shutting down its services May 17th 2019. Reason was a faulty configuration of scripting options, that allowed users to access to all their company’s Salesforce data. To prevent worse, Salesforce shut down. Salesforce said the script only impacted customers of Salesforce Pardot – a business-to-business (B2B) marketing-focused CRM. However, out of…

  • Das Gewäsch von Volkswagen

    Auch die Software-Industrie appelliert schon länger an das Bauchgefühl des Kunden. Eine Strategie die schon seit längerem populär. Man kann das – positiv gestimmt – als erfolgreichen Marketing-Mechanismus interpretieren. Storytelling heißt der Marketing-Trend, wie selbst die Süddeutsche in dem Artikel schreibt, und ist mittlerweile in aller Munde. Das ist auch notwendig, weil viele der Produkte, nicht…

  • On Digitalised Product Management

    Now the family left me here for the afternoon, I have some time to exercise blogging and put down a few thoughts on my recent job. To write in a cosy environment, a lit the fireplace at the house we are staying in. The result is as favourable as you may imagine. Only the missing bear fur could…