Cyberland, Ausnahmezustand.
Blog
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Day 4 – #cccamp19
Telekommunikation, damals.
Telefonzelle -
Day 3 – #cccamp19
Light Beams
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Day 2 – #cccamp19
Gameboy
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Day 1 – #cccamp19
Aussichtsturm
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Day 0 – #cccamp19
Fairy Dust in the morning sun.
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#cccamp19
We’re on our way.
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From Data to Product
In an ideal world, product managers have plenty of data they can use to validate their idea before building the wrong product. Yana Yushkina describes her journey from a Data Analyst to a Product Manager.
She talks about characteristics a good PM should bring, that include foundational analytical understanding, curiosity not just for technology but to search for the right answers in data, a sense of responsibility and the ability to communicate.
All of that combined with the right metrics at hand and self sufficient mindset will give a Product Manager the right answer from data.
Via Product School.
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Apple to treat web tracking as vulnerabilities
Online tracking sees harsh criticism and rigid treatment in other browsers for a good reason. Apple stepping up the game with Safari is a good sign for privacy in online usage. In particular with Apple making security and privacy a central value proposition for its devices, such a strict policy is long overdue.
Apple ups its privacy battle with a new “WebKit Tracking Prevention Policy” that aims to prevent all forms covert tracking online. Source: Apple will soon treat online web tracking the same as a security vulnerability
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Of listening and contributing
With knowing marketing personal and products, I particularly liked the image/text link on the article. Listening to your customer is a skill that most organisations lost in their size and product managers never learned in their bubble. Your customer doesn’t express his experience in KPIs nor does he respond to NPS surveys. Frontal address only takes your brand or product as far as your consumer allows you to.
Initials look at experiential marketing and advise marketers to listen to consumers and add to culture. / Matty Adame Experiential can be incredibly powerful. But getting it right isn’t straightforward; there are a number of factors you need to take into account in order to be successful. We recently worked with a variety of partners to develop a whitepaper – Live Amplified – exploring why experiential is so essential to a brand’s authenticity, and how to get it right.
Source: Understanding consumer motivation: The importance of listening and contributing | The Drum