Blog

  • Computer giant Acer hit by $50 million ransomware attack

    Computer giant Acer has been hit by a REvil ransomware attack where the threat actors are demanding the largest known ransom to date, $50,000,000.

    Source: Computer giant Acer hit by $50 million ransomware attack

  • Don’t be a “leader”

    Successful leaders must recognize that their role is much more than the endgame of a specialist. Leading requires constant learning and a balance of specialized and broad knowledge.

    Source: Don’t be a “leader”

  • Sloth plays with Water

    We’re so busy watching out for what’s just ahead of us that we don’t take time to enjoy where we are.

    Bill Watterson
  • Tinuiti snaps up Amazon specialists Ortega

    Dive Brief: Tinuiti, a performance marketing agency, acquired Amazon specialist shop Ortega Group, according to a news release . Financial terms of the transaction were not disclosed. Founded in 2013, Ortega is staffed with former Amazon employees — the two companies share a hometown of Seattle — and works with clients including Gerber, Grande Cosmetics, Nulo Pet Food and Pantone.

    Source: Tinuiti snaps up Amazon specialists Ortega to meet brands’ e-commerce needs

  • Like, if you still remember Applets

    Oracle is about to retire/deprecate the Applet API in JEP-398, that’s the “Java Enhancement Proposal”. The consequence will be that upcoming versions of Java won’t support Applets anymore. That is not a big deal, however, since all major browsers removed the necessary interfaces long ago.

  • DuckDuckGo calls out Google for spying on users.

    When Apple introduced labels in their app store to indicate which data an app would link to user information it created transparency for many. Only Google seemed to stop on moving forward and did not publish new versions of its apps. Until recently. Now that they are updated, DuckDuckGo, a search engine advocating privacy in the digital age, calls out the abundant use of personal data.

  • Talend to be Acquired by Thoma Bravo

    Talend (NASDAQ: TLND), a leader in data integration and data integrity, to be acquired by private equity leader Thoma Bravo for approximately $2.4 billion.

    Source: Talend to be Acquired by Thoma Bravo in a $2.4 Billion Transaction

  • German AI-Startup Landscape 2021

    The start-up ecosystem with AI founders is buzzing and it’s difficult to keep an overview. The Initiative for Applied Artificial Intelligence has a comprehensive overview.

    Click for a High-Res version at https://aai.frb.io/

    The 278 most promising German AI startups working across enterprise functions, enterprise intelligence, technology type and industries.

    Source: German AI-Startup Landscape: 2021 – appliedAI

  • Apple to invest over 1 billion euros in Germany with new Munich campus

    Apple is going to strengthen their chip design R&D with a major investment in their campus in Munich, Germany. The announcement is huge news for the chip design but also software engineering space, and technology sector in general, but in particular for Munich and Bavaria as a high-tech location.

    The new state-of-the-art facility in Munich will be home to Apple’s growing cellular unit, and Europe’s largest R&D site for mobile wireless semiconductors and software.

    Building on its deep roots in the region, Apple’s new center in Munich will focus on 5G and future wireless technologies.

    From the Press Release

    Source: Apple to invest over 1 billion euros in Germany with new Munich campus – Apple (UK)

  • CRM Maßnahmen Zielsetzung

    Customer Relationship Management (CRM) Maßnahmen werden mit dem Ziel ergriffen, ein Abteilungsübergreifendes Verständnis von Kunden eines Unternehmens herzustellen. Um den Absatz zu optimieren, Angebote zu verbessern, Kundenloyalität zu steigern, einen Sinn für Kundenverantwortlichkeit in Führungsebenen herzustellen, bestehende Verträge zu sichern und Multichannel-kommunikation zu ermöglichen.

    Customer Relationship Management (CRM) - Der Kunde ist König
    Der Kunde ist König

    Für all diese Maßnahmen muss der Kunde im Mittelpunkt der Anforderungen stehen. In der Praxis sind nicht alle dieser Ziele gleichermaßen oder zum gleichen Zeitpunkt zu erreichen. Um Projekte realistisch auszugestalten und einen erfolgreichen Abschluss ohne Überforderung gewährleisten zu können, werden Maßnahmen-Kataloge häufig eingeschränkt oder auf Einzelprojekte verteilt.

    Um einen Projektfokus richtig zu setzen ist es Zweckdienlich, aus Erfahrung und Bestandsdaten abzuschätzen, welche Potentiale mit einem Customer Relationship Management Projekt gehoben werden können. Dazu können Überlegungen zu neuen, adressierbaren Kundensegmenten angestellt werden oder Kostensenkungen durch Automatisierungen erwogen werden. Neue Kommunikationskanäle bieten sich in Zeiten von Social Media an, ein verbesserte Kunden-Erfahrung zu ermöglichen.