Facebook Video engagement.

Facebook would pay $40 million to resolve claims how the company falsely reported Video usage numbers. Given the industry faced incredible growth of the video market over the past decade, companies shifted their strategy, agencies invested, campaigns were created for that single purpose alone. In the context of how the business grew, these alleged numbers are neglegible.

“The average viewership metrics were not inflated by only 60%-80%; they were inflated by some 150 to 900%,”

via hollywoodreporter.com.

It is, however, not the first time Facebook was caught reporting incorrect numbers.

via link.