Creative advertising is mostly about tracing attraction. To go viral. Nike tried something a lot of people can probably relate to. To suck at sports. The ad is fun to watch and I definitly feel like this is me. After all, the other goal marketing campaigns aim to address new user groups. This is also play new to grow the share. Now go buy gear.
Nike’s new ad is part of a campaign titled Play New, which emphasises the joy of taking part in sport, even if you’re a bit crap at it
From the article at https://www.creativereview.co.uk/