Tag: product management
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The North Star Playbook
The North Star As a concept, the North Star principle gained a lot of attention in Product Management recently. Amplitude, a vendor of analytics tools, has a guideline to this concept. Their playbook walks product managers, those that want to enter the domain or even those just curious about methods and principles through the ideas.…
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The possibility to understand: SaaS Product Metrics
Part of the compelling nature of SaaS Products is the possibility to understand the user and improve on the go. Any Product Manager will literally have to understand what are the use-cases for customers and how to focus on the important areas. Just recently our team led the debate which metrics would be the right…
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Breaking Walls Between Business and Engineering
All too often, two departments are burried in deep arguments for most of their days. While business, the outbound oriented Product Management department, leads customer conversations and verifies business requirements, engineering is pushing towards a better product. Their goals are not always aligned despite the necessity to build a product together. Overcoming controversial goals can…
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Essential Product Metrics
Data driven product management requires measurements and metrics. Over at Product Management Insider, shares some detail about the pirate („AARRR!“) system and the HEART model. The article is here.
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User Onboarding the Right Way
For a Product Manager, User Experience is a huge topic that draws a lot of thought and energy. Crunchbase today sent me this in their newsletter, discussing an aspect that is often underestimated. While the example seems odd, it has a good point, countering other guidance to raise customer engagement. For people that remember Ok…
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Data-driven Product Management
In the age of Big Data, product management can leverage plenty of feedback. Any product decision can be based on data, too. Product Coalition has an article. Setting up User Analytics.
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How to measure product market fit
Looking at the right metrics to achieve a product market fit. Department of Product
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Doing the heavy lifting together
Running products in large organisations is a challenging task. Sebastian Lindemann of Product Coalition shares a few thoughts on high impact team cooperation modes. How product teams can work together to maximize impact “Driving is easy if you are the only one the road“ … my driving instructor had many wise words to share. This…
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Product Team FAQ
Marty Cagan of the Silicon Valley Product Group published an article only yesterday, comparing Product and Feature Teams. Apparently, the article generated so much feedback that Marty found it worthwhile clarifying a few of his thoughts and collect the gist of the feedback he received. Every so often one of my articles seems to strike…
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From Data to Product
In an ideal world, product managers have plenty of data they can use to validate their idea before building the wrong product. Yana Yushkina describes her journey from a Data Analyst to a Product Manager. She talks about characteristics a good PM should bring, that include foundational analytical understanding, curiosity not just for technology but…