Tag: marketing

  • Blah Blah blah … I don't care!

    Nice rant every technical person in the industry can relate to.

    Blah Blah blah … I don’t care! To hell with your tech marketing bull.

    Also:

    In tech, filtering signal from noise is a full-time job

    True.

    via: The Register

  • Attribution

    While visiting the “Techdays Munich: Cyber Security“, the hashtag #6wordcyber was trending on Twitter. And during the talk about a new security law, the following tweet caught my eye:

    https://twitter.com/Orph30/status/656105774322700288

    It is well known in the security community that attribution is hard. Attacks do usually not leave enough evidence to attribute it to a specific group. However, the one reason it really made me think is, because the talk I was listening to was very explicitly avoiding attribution. Which makes any risk to prepare for – and spend money and ressources on – very diffuse and therefore difficult to evaluate for probability.

    If a product can safe you from a thread that cannot be identified or quantified, this lacking relationship makes the statement FUD, Fear, Uncertainty and Doubt.