Tag: ad
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Wear Helmets!
Well, I guess, the message is you better wear helmets when going to England. Helmets have always been a great idea. Great Ad, otherwise.
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Privacy on the Net
As advertised by Apple. The company introduced a feature called “App tracking transparency”, that defaults to “do not allow tracking” as of version 14.5, that was released earlier this year. The feature allows device-owners to control which apps can track user behaviour across multiple websites. Reality is more complex, as always, but it’s still a…
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Nike’s “Play New”
Creative advertising is mostly about tracing attraction. To go viral. Nike tried something a lot of people can probably relate to. To suck at sports. The ad is fun to watch and I definitly feel like this is me. After all, the other goal marketing campaigns aim to address new user groups. This is also…
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The Instagram ads Facebook won’t show you
Signal, the company offering secure and private messaging, tried to advertise on Facebook. Naturally, the company tried to drive their value in privacy. They chose to point out the implications Facebook’s businesmodel has for these values. Apparently Facebook didn’t like the ads. Source: Signal >> Blog >> The Instagram ads Facebook won’t show you
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Behavioral advertising efficiency
Researchers from U Minnesota, UC Irvine and CMU took a look into “behavioural based advertisement”, a segment that requires heavy tracking of users across websites through cookies. A report of their findings is here: Online Tracking and Publishers’ Revenues: An Empirical Analysis. Money quote: They found that despite the 40% “ad-tech” premium charged by behavioral…
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#BBS Ad, ca. 1995
Note the “We are connected to” section. Very obviously, Internet was not very popular back then and lists under “coming soon”. While email and internet was available to Universities before, the “Deutsche Telekom” and others only started around the same time to commercialize internet access as a consumer product.
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Black Hat: Ad-Network Attack Vector #ddos
JavaScript als Grundlage fast aller HTML5 Innovation wird auch gerne von Werbenetzwerken benutzt um nervige Bilder und Banner anzuzeigen. Am liebsten auf Millionen von Webseiten gleichzeitig und am besten auch gleich so, dass man die gleiche Werbung auf allen Webseiten sieht bis man gekauft hat. Sofern man denn zur richtigen Zielgruppe gehört. Auf der Blackhat…